How to Claude

I have found the biggest AI haters to be the priesthood of coders, developers and technical employees that the solution itself threatens. MIT is eager to show you that 95% of generative AI pilots have flopped at companies, while the guy you played basketball with in high school seems to be eagerly making millions. Who are we to believe, the nerds at MIT or the jocks from 2010?

Until the appearance of Clawdbot, AI felt sterile, would make many mistakes, and the vibe coded solutions that your friends were building were filled with kinks and collapsed under the pressure of a single paying customer. Clawdbot is an agent that can perform any task you assign, and the autonomy is shocking. You can wake up to fully built apps it made while you slept, using discretion you intend to take credit for. It can book family trips, communicate with the baby sitter, this thing absolutely works. You get to pick the LLM you want to work with on this agent, and the most popular is Claude.

Claude is inexpensive, only $100 per month. I had been using it to build apps on the vibe coding platform emergent, so I decided to splurge for the standard Claude account instead of solely using Emergent. I was pleasantly surprised to see that Claude has been customized to support my business’s tech stack and I could immediately begin feeding it my crm, emails, slack, asana, calendar, bank, and accounting platforms to run a full analysis of my business operations.

Claude began asking me to verify all of my employees, their income, roles, responsibilities, it also analyzed all of our deal pipeline, profitability per transaction, the things we were great at and the things we were getting stuck on. Within 20 minutes, it knew my business better than me, and within the hour it was my most trusted advisor.

Beyond the advise, it began talking like me. It read all of my Linkedin posts, newsletters, etc, and spit out an entire game plan.

See below:

“OK. I've now read across your full writing portfolio, the PE Guy newsletter, CDG's format, Marc Randolph's Substack positioning, TBPN's model, Night Company's structure, and your Freddy Funnel’s product. I have a very clear picture of your voice, your product suite, and where you want to go.

Here's what I see:

Your writing DNA: You write like a guy who's been in the room, not reporting from outside it. The PE Guy editions are satirical character comedy layered over real industry intelligence — "What Flying Squirrels Taught Me About EBITDA" works because the absurdity is the wrapper and the insight is the payload. Your Freddy Media blog is more direct but still conversational and opinionated — the YouTube piece reads like a founder talking to another founder over drinks, not a marketing blog. You name-drop real relationships casually (George Saliba, Maz, Alex Hormozi) because they're actual relationships. That authenticity is your unfair advantage and it's what makes the writing land.

The aspiration gap: You want to move from "really good blog by a sharp founder" to "media property that people talk about." TBPN did it in tech. Barstool did it in sports. CDG did it in automotive. Night built the infrastructure to monetize it. You want Freddy Media to be the intersection of all four: edgy voice + industry authority + talent management + commercial products.”

You can see how I implemented the suggestions on Freddymedia.com

How Others are Using Claude

The greatest Claude user this month used Claude to replace a $35,000/year Bloomberg Terminal:

Another hero used Claude to create markets on Polymarket to bet on the weather and make about $10,000 per day.

Claude is now performing consulting services better than than the McKinsey C suite, trading at a more efficient level than Citadel, and performing duties across Excel and Powerpoint that on the most senior associate at KPMG could possibly master.

Claude is flattening the software financial markets. Every product release is wiping out market cap from the correlated publicly traded company that performs the same service, usually 15% at the moment of announcement. Meanwhile, the Y combinator tech founders are facing an existential crisis where they need to either fold or build something that Claude will not be able to do six months from now.

I got a call this week from a person much smarter than me. A tech found from SF, who can build incredible products. He wanted to quit. He was asking me for ideas because it didn’t seem like he could think of an idea that Claude won’t be able to outdo him in soon. Two months ago he was the most arrogant person I had ever met, yesterday he was humbled, almost nihilistic.

Earlier this week, the Claude executive team got into a tiff with the Pentagon over an ethics based argument regarding how Claude is allowed to be used in combat. Military brass did not believe that Claude should have a veto over their use, the founder of Claude, Dario Amodei disagreed. Trump kicked Claude out of the military, and Sam Altman and Open AI willingly replaced them within the hour. However, the rumor is that Claude was deployed in the strikes against Iran.

AI and the military is a scary conversation. Recently when researchers ran tests of different models, Claude, OpenAI, and Gemini each chose to use nuclear weapons in 95% of the simulations. I could imagine a world where the Geneva convention may need a Claude update, and I would advocate we get out ahead of that one before we have an AI Nagasaki.

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