💵 Freddy Media's B2B Publishing Strategy 💵

My LinkedIn and Newsletter drove ~1,600 website visitors to www.freddymedia.com in the last month, I just checked on beehiiv's new analytics tool. I also got over 135,000 monthly impressions on LinkedIn.

In B2B marketing, I know that is responsible for significant revenue at Freddy Media, and also at RFW Training. Although plenty of revenue at Freddy/RFW still runs through Russell Richardson's social media. It will always be the ultimate inbound resource for the car business, Freddy Media was built off that thesis.

I now have ~11,600 LinkedIn followers curated to executives within the automotive, technology, and media industries. That following accounts for about $300,000+ worth of inbound media sales per month to the creators at Freddy Media. Many deals still pour in via creator DM’s.

However, LinkedIn success did not come naturally. Initially, I was the salesman posting about why the things I sell are good. That didn't work. It wasn't until I started posting about how businesses operate, did I get any traction.

I never expected for my DM's to be a honey hole of deals for Doug Horner, Russell Richardson, Travis Chambers, Alex Cortese, Austin Conroy, Javuan Banks, Brian Mello, Yusuf Benallal, Alex Lawrence, PhD, Johnny Hilbrant Partridge, Braiden Shaw, Chris Koerner, and George J Saliba. However, the market understands that I work with folks like that. When they need something from them, they know to reach out to me first. I now often approach creators beyond our roster on behalf of brands that just need guidance executing influencer marketing effectively.

The Newsletter is a bigger ambition. I joined Nathan May’s Newsletter Accelerator, and paid $1,500 to learn some tricks about formatting, subject lines, and how it is negligent for a founder to exist without a great newsletter like Big Desk Energy by Tyler Denk, the CEO of Beehiiv. 

Beehiiv is the Microsoft Office of the Creator Economy/Content for Business. Tyler’s newsletter is read by the most important CEOs on earth. Big Desk Energy even raised $2 Million Dollars of their Series B within one hour of hitting send last year when they announced their round exclusively to his newsletter subscribers. I still regret not investing.

I have published about 10 newsletters to the website and email list which now sits at 3,500 subs, the open rate is above 40%. Each one takes about 2 hours to write, and coming up with a topic occurs at night when my family is asleep. If writing this newsletter could be my entire career, I’d be in heaven.

Now, when visitors get to my website, they find examples of my writing. This allows them to get to know my thesis on a few complicated topics like AI fashion models, vibecoding, and the value of trade shows vs media. Browsing my writing makes it very easy for someone to reach out to Freddy Media, they already sort of know us.

I don’t use AI, except for news headlines at the bottom. When I write newsletters for clients, I hire writers. For instance, I have Chase Passive Income writing for PE Guy, and our team writes for George Saliba as well as six different companies. Inexpensive writers are about $200/newsletter, premium writers are above $3,000/month.

A lot of people have said to me: I follow you on social media, I don't even know what you guys sell. I believe that is a good thing. I only want a social following to be about either insight or humor, which always make us valuable to the industries Freddy Media serves. Freddy Media is just the banner sponsor to what should be interesting content.

The modern executive has an obligation to drive inbound opportunities for their business. This is the 2025 version of the stock broker from the 90's who was a 3 handicap or the B2B saas VP who’s team made it to president's club 15 years in a row.

The best way to begin driving opportunities for your business at scale is through publishing. If you haven’t started yet, I would encourage short form clipping and editing like my father in law below, who is getting millions of views per month in retirement as Realdocspeaks. 

Finally, I would encourage taking a shot at writing a great newsletter. Most companies use this to communicate to clients, but try publishing outbound, and consider that your top of funnel marketing. If you do pay for advertising, your newsletter subscriber page is probably the #1 place to push a high value B2B prospect. 

Freddy Media would like to share our best practices with you.

Here are some products we find useful, and would encourage you implement in your company.