Before we pitch a solution we understand the operation. Your revenue model, your customers, your broken processes, your aspirations. We ask the questions your consultants skipped.
Strategy documents are a starting point, not a deliverable. We execute. Whether that is a workflow, a newsletter, an event, or a sales motion. We build it alongside you, not for you.
We structure our engagements with retainers, revenue share, and in some cases equity. Because our incentives should match yours. We do not leave when the deck is done. We leave when it works.
In 2016, I was the youngest General Sales Manager at one of the largest dealer groups in the country, on a fast track to running my own store. Then a health scare changed everything. A seizure led to an MRI, which led to a diagnosis that rearranged every priority I had overnight. My wife was pregnant with our first daughter, I had no life insurance, and suddenly the career I'd spent my entire twenties building didn't feel like the point anymore.
So I walked away. We moved to Jacksonville, and I decided that whatever came next would be built on my own terms.
Turns out, starting over was the best thing that ever happened to me. The diagnosis was eventually corrected at the Mayo Clinic, I was going to be fine. But by then, I'd already discovered something I couldn't unlearn: I was never going to work for someone else again.
I started by helping a buddy restructure a warranty call center and selling the service to over a hundred dealerships. I joined an early-stage startup called AutoLeadStar (now Fullpath, acquired by Cox Automotive in 2026 for over $500M) and learned what it looked like when technology actually moved an industry forward. I helped build the Car Dealership Guy brand from day one, turning an anonymous social account into the most influential media platform in automotive. I co-founded Russell Richardson's training company. One opportunity led to the next, and a pattern emerged. I was good at stepping into creator and founder-led businesses and building the revenue engine around them.
That's what Freddy Media is. We partner with industry-facing creators and companies, typically on a combination of retainer, revenue share, or equity, and we build real businesses around their audiences and expertise. Our team operates across marketing, talent management, and consulting, with a growing dealer services division powering networks for platforms like Carvia and Dealerworks.
The north star hasn't changed since that hospital room: health, family, faith, and adventure. I just figured out how to build a company that runs on the same priorities.
Freddy
Tell us what you're working on. The ambitious thing. The one that's been sitting on the whiteboard because you don't have the bandwidth or the expertise to make it real. That's exactly what we're here for.