Russ Flips Whips and I run around the world teaching companies, mostly car dealerships how to do content for leads, positive reviews, and employee engagement. We often make funny videos to entertain ourselves while we travel.
This week I threw together a quick edit of a video we made to promote our social media training company. I used Meta’s new company Edits to clip 4 videos together into a joke about how petting zoo Kangaroos need to do content to drive foot traffic.
Russ is the savant when it comes to this game and I have been lucky enough to sit in on every training he has ever done. This video concept was his idea, and we have a follow up video to post where he encourages a Koala to create sleeping and eucalyptus content. Russ has a ton of credibility when it comes to creating an industry oriented audience, and he uses humor to grow his following. Most business owners are skeptical of value when it comes to humor on social media and often dismiss it as childish.
However, 46% of Gen Z and 35% of millennials have replaced Google as a functional search engine with social media. In order to rank on these valuable searches such as content coaching for your business, you simply have to begin publishing. Also, compelling user generated content is more than 3X more successful than brand created content and receives 80% more likes, shares and comments.
The skeptics are correct that humor does not make for great conversions, but it lives on a business page for audience growth. If you can provide value, which includes humor to your audience, the posts will likely be shared among your key demographic. The humor can even demonstrate to these people that you get it, and are more credible than your competition because you can relate to your prospects and clients better.
Conversion content is different, but I would advise to continue to give value to your audience through humor or insight, until you have earned the right to make any sort of ask. Let us know what you think of the Kangaroo video. Is it too informal, or would you put something like this on your social media page?
Between you and me, this stupid little video got me followed by some key executives, and one meeting set with a dealership owner on the Automotive News top 150 list.
