Quality Views: Youtube
Youtube is the only place capable of holding your attention longer than a song and sometimes up to an hour. Regarded above all other social media platforms, the deepest and most valuable views are found on Youtube.
I Googled this chat, TT clocking in higher than IG, who knew?
How the Game Developed: Sales
15 years ago, entrepreneurs sold Youtube preroll ads, through mechanisms that allowed fly-by-night 25 year old talent agents to plug in and directly sell the most successful channels like Mr. Beast and and Outdoor Boys to brands at 2X the price of the other channels. Private equity bought these guys out years ago.
Later, Mr. Beast founded Night Co, an influencer talent management agency. Night Co pays the influencers he managers to advertise the chocolate bar company that he owns. One quick $250k candy bar brand deal is worth convincing the most viral celebrity of the year to sign a 12 month exclusive deal with Feastables. Jimmy’s built a clever money factory off of your views.
My friend became successful creating the BET of Youtube by consolidating African American audiences on Youtube on his MCN, Culture Genesis
Business as a Youtube Channel: George Saliba
Entrepreneurs eventually learned to master Youtube themselves. George Saliba operates his family’s car dealership LIVE on Youtube. He is an elite car guy, a genuinely talented operator. But, he has purposefully become a world famous celebrity. None of his growth is accidental, he had this plan in mind for years.
Millions tune in daily to watch George negotiate on G-Wagons with some excited customers. George is a master of clipping and editing. He knows the algorithm in ways you know your favorite restaurant. He uses the fame-driven dealership demand to transform a small Mitsubishi store into the official showroom of the American automotive industry.
Now, George sells the most luxury vehicles in New Jersey, and is planning a new 12,000 square foot dealership to keep up with his leads. J&S Autohaus is one of the most valuable luxury dealership brand in the World and George Saliba is the spokesman of the industry.
American Car Business Royalty, his dad and brother are awesome
Master of Arts: Yeti
Yeti, the heavy and expensive cooler company, takes my top award on Youtube: Most Impressive Nature Documentary Series. Now we know why the coolers cost so much. The production quality puts Sir David Attenborough to shame. I bought a cooler in hopes they make a season two.
Interview with a Mercedes Benz Dealer Who Bought a Private Airport For Content: Maz/MB Downtown Calgary
Recently, I had a chance to sit down with Maz, the general manager of Mercedes-Benz of Downtown Calgary, a large franchised car dealership in an overcrowded market. Maz is a filmmaker trapped in a car dealer’s body. He persuaded the owner of the store to purchase a private air strip so that VIP’s can fly their planes in and do content. They challenge other stores to drag races. Maz has begun working with Freddy Media, as we aim to explore becoming the face of the Canadian automotive industry.
Check out our conversation below!
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