
Freddy Media operates at the intersection of automotive media and dealer operations. We are not a marketing agency that dabbles in automotive. We are former dealership operators whom built a media company.
That distinction matters. We deliver qualified leads through the CarEdge Dealer Network, reduce payment processing costs through DealerWorks, acquire private party inventory through Turn Automotive, and provide hands-on consulting from people who have actually run the store.
We are operators who have run stores and groups.
We do not offer theoretical consulting from people who read a book about car dealerships. Our consulting team has decades of combined experience running actual dealership operations at scale:
Adam Gaedke — 20-year multi-rooftop dealership COO. Has managed hundreds of millions inannual revenue across multiple stores. Specializes in operational efficiency, fixed opsoptimization, and dealer group management. Adam has seen every problem a dealership canhave and has solved most of them twice.
Jon Frederick — Former Toyota General Sales Manager. Built and managed high-performing sales teams in one of the most competitive brands in automotive. Now runs Freddy Media and oversees the CarEdge dealer network. Specializes in sales process, digital retailing strategy, and media-driven lead generation.
Savannah Simms — Dealership marketing executive turned Freddy Media COO. Understands the dealer marketing stack from the inside — co-op programs, OEM compliance, vendor management, event activations, and reputation management. Also the person who put robot boxing on the NADA show floor. Consulting engagements range from single-day operational audits to ongoing monthly advisory relationships. We also offer in-person training, online modules, and executive coaching for dealer principals and their leadership teams.
Most dealer service providers do one thing. We do the full stack: leads, payment processing, inventory acquisition and F&I services, consulting from operators who have done it, and marketing services from the Growth Services team. One relationship. One team. Every revenue lever in your dealership.
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