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The Freddy Newsletter

Essays fromthe engine room.

AI, the creator economy, automotive, and building businesses that last. Written by Jon. 71 published, one a week, free.

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How to Prevent Your Brand from Sounding Like Everyone Elses

Here are the AI copywriting rules we actually use

Oct 14, 20265 min read How to Prevent Your Brand from Sounding Like Everyone Elses Here are the AI copywriting rules we actually use
Oct 7, 20264 min read My Daughters Might Skip College to Start a Business And I think that’s really smart Sep 30, 20266 min read I Think Cruises Suck, But Their Business Model Is Brilliant Here’s Why Sep 23, 20266 min read Floppy disk nostalgia, the two-man rule, and a $25 million deepfake scam Some Cold War-era business procedures are worth keeping around Sep 16, 20266 min read If we somehow raise enough money for AI, it will probably kill us Why the AI race is too expensive to stop Sep 10, 20267 min read I built a framework for publishing AI content that isn’t cringe (and will grow your business instead) Sep 4, 20266 min read Only 37 car brands occupy the U.S. market, and more are headed for the door Link in bios are getting an upgrade Aug 26, 20265 min read AI has turned Reddit into a B2B marketing battleground An inside look at the latest advertising obsession Aug 20, 20266 min read From bird content to mahjong: 5 ridiculously niche creators making serious money Proof that almost any obsession can become a business Aug 12, 20266 min read How to make it in the car business 3 pathways to success Aug 5, 20266 min read Do not train your AI replacement for free The next labor fight starts before the layoffs Jul 29, 20265 min read The New Plain People: A sect is coming that opts out of AI Here are their rules and what they cost Jul 22, 20263 min read The Creator Economy Needs an Operating System From sponsored posts to serious partnerships Jul 15, 20263 min read This Robot Can Replace the Nursing Home It folds laundry, watches Grandpa, and lets a stranger see inside your house. Jul 8, 20264 min read Ford Firing an 11 Year Employee Over a $1.95 Cookie is a Harbinger of On-Shoring American Auto Manufacturing Jul 1, 20264 min read AI is becoming the auto industry's harshest critic CarEdge rolls out a credential worth showing off Jun 26, 20263 min read The World Cup's Biggest Brand Winners are Taking Over the Internet Jun 24, 20264 min read Waiting for the "Perfect Moment" Is a Trap Your idea is not precious, customer feedback is Jun 18, 20263 min read #CarGuyConfessions--The Hat Trick Jun 16, 20263 min read I learned the secret to never having a bad meeting. It was simpler than I ever imagined. Jun 14, 20261 min read F1 isn't what you thought it is! Jun 13, 20263 min read The Government Banned the Newest Claude Model Last Night Here's why you are not allowed to have that model anymore Jun 12, 20265 min read The Silver Economy is Booming and I Want My Grandma to Be an Influencer The Coolest Creator in the Room Might Be Over 70 Jun 12, 20261 min read You won’t believe how he got out of car sales! Jun 11, 20261 min read This is the WEIRDEST request I ever got! Jun 10, 20265 min read Youtube Celebrity Surfer Ben Gravy Becomes Tech CEO Here's how he did it Jun 10, 20261 min read Apple just did WHAT1? Jun 9, 20261 min read This is gonna be a BIG problem for car dealers 😬 Jun 8, 20263 min read #CarGuyConfessions—The Spiff Jun 8, 20261 min read STOP wasting your money! 💰 Jun 7, 20261 min read This is a CHEAT CODE for long term wealth! Jun 6, 20261 min read You’re NOT standing out! Jun 5, 20261 min read Bro really got a job from a dare! 😂 Jun 5, 20261 min read A company really just lost $500 million on AI Jun 4, 20261 min read This is the difference between an agency and an EMPIRE! Freddy Media is DIFFERENT! Jun 3, 20266 min read One company spent $500 million on AI in a single month and You are about to own Spacex whether you want it or not This is what happens when you buy intelligence without a price tag. Jun 3, 20261 min read Big changes coming to the American automotive space! Jun 2, 20261 min read Vendors are MISSING this one key piece! Jun 1, 20261 min read If you want to boost your sales, you NEED this trick! What’s your favorite newsletter? May 31, 20261 min read Trade shows are OUT! May 30, 20261 min read The Power of Knowledge leads to Trust in your Creators! May 29, 20261 min read Short Form content is SO important to selling! May 27, 20265 min read 350,000 Patriots, One 18-Year-Old Phenom, and the Deals that Take Place in the Pits The Indy500 is as Good for Business as it is for America May 27, 20262 min read #CarGuyConfessions--The 6 Cylinder May 20, 20265 min read The safest stock on Earth just tapped out Dominion has paid a dividend every quarter since 1925. This week they sold the company. Here's why. May 13, 20264 min read They Booed Her. She Was Right. The UCF Graduation Speaker Didn't Expect to Offend Everyone Apr 29, 20267 min read Your Industry Expertise Is Now a Technical Skill The worst code is written by software engineers Apr 15, 20264 min read You Can't Have this Model Anthropic did something no major AI lab has done before: they built their most powerful model and decided the general public doesn't get it. Apr 8, 20267 min read The Audience Is the Moat. OpenAI just bought a podcast. An actress from The Fifth Element just beat every AI memory product on the market. A newsletter platform evangelist just got handed one of the most interesting shows in business media. Three headlines. One pattern. And if you're not paying attention, your industry is next. Apr 1, 20263 min read The Great AI Race is Already Over Every AI platform now claims to do everything. Most of them don't. Here's the brutally honest breakdown of who does what well, how to stop wasting your subscription budget, and why the Clawd bot vs. Open Claw debate is the wrong question entirely. Mar 25, 20267 min read The Cold Start Everything You Need to Start a Business Is Already in Your Hands Mar 18, 20268 min read I Used Claude to Automate Fiction Writes edits and posts across X, Substack, Spotify and Youtube by Itself Mar 9, 20266 min read How to Win on Linkedin Cringey and Sterile, but Possibly the Most Valuable Audience on Social Media Mar 2, 20265 min read How to Claude There are millionaires being made by the hour through Claude AI Feb 12, 20263 min read The Irish Goodbye Make Email Consensual Again Jan 27, 20263 min read Youtube is Most Valuable Form of Content for Your Brand What your marketing department needs is a filmmaker Dec 9, 20255 min read It's the Financial Ozempic Passive income is more accessible than ever according to Chris Koerner, but passion projects are not how you find it Nov 26, 20255 min read AI, PE, and the Landscape of the American Economy Where do Employees, Entrepreneurs and Customers go from here? Nov 18, 20255 min read 💵 Freddy Media's B2B Publishing Strategy 💵 💵 How I Built a $8 Million Dollar Inbound Lead Pipeline in 12 Months 💵 Nov 5, 20255 min read Vibecoding Will Change Your Life Curiosity, platform addiction, and cashflow. Oct 30, 20255 min read Trade Shows are Dead, Media Killed Them How digital storytelling, niche media, and LinkedIn cult followings are eating the convention center alive Oct 22, 20255 min read Addressing the Influencer Bubble in The Room | Freddy Media The Influencer Bubble & Why it Just Won’t Pop Oct 14, 20252 min read Beating the Clanker Allegations She doesn’t flake. She doesn’t smoke a cigarette on set. She doesn’t post a 3 a.m. Twitter meltdown. She’s optimized, predictable, perfectly packaged (and lowkey...hot?). Aug 25, 20255 min read Happy Birthday Freddy Media Thanks for helping me live out my entrepreneurial dream, heres how I did it Jul 10, 20254 min read From Tailgates to Social Takeovers, Alix Earle is the Blueprint for the Creator-as-Founder Economy. How One College Influencer Turned Brand Deals Into Equity, Ownership, and a New Era of Digital Entrepreneurship Jun 26, 20255 min read Alex Hormozi is the Steve Jobs of Content, I Kinda Know Him Here is What I Have Learned From the Smartest Guy in My Industry Jun 17, 20253 min read How Netflix Tricked You into Watching a 3-Hour Reebok Advertisement My aunt helped Reebok sign Shaq in 1992. Here is the celebrity led revitalization strategy 30 years later. Jun 12, 20253 min read Death of the Salesman I'd rather be playing Candy Crush and smoking cigs Jun 9, 20254 min read Are Influencers COOKED? What does Google's VEO 3 mean to the influencer game? Vote in the poll! Jun 2, 20252 min read Tom Cruise: King of Organic Demand Gen Have you noticed this guys has been everywhere, but seemingly candid every time? May 27, 20252 min read What Good is Humor to My Business? I want to try content, but don't want my clients or prospects to think I'm a joke.
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